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The Importance of Personal Brand: 8 Laws of Branding that Everyone Should Master by Brian Tracy

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We live in a branded world. Everything has a label on it. We study reviews and make a dozen research on the Internet before making a final decision. Our digital reputation functions the same. It can be “reviewed” online anonymously by Google to checking our public social media profiles. Bingo! The first impression is made. The way you position yourself in the digital world might have a tremendous impact on landing your next job and how others perceive you as a person. 

“Your job is to do your job really well and continually think every day: how you could be better than you were yesterday.”

Brian Tracy

If you read my previous post on What is a personal brand? and Easy ways to name it effectively, you are on the right track to establishing your digital legacy. This article is featured with Brian Tracy – A top-notch American Canadian motivational speaker, entrepreneur, public speaker, investor, life coach, and self-development author. His deep-rooted knowledge and experience will contribute to your entrepreneurship journey. His words of wisdom will expand your mind into a new horizon.

The Importance of Personal Branding by Brian Tracy.
Link on Youtube

Release your potential

How people perceive you as a personal brand can play a crucial role in your success

People may have tremendous potential but because of the way they are perceived by others, the way other people look at their value, think and talk about them, they never get a chance to use that potential. If you hold the keys on how to build a solid personal brand image, it could set you up to be successful and far faster than most other people.

What is a Brand? 

A brand is basically a promise that you make, and are known for keeping to the person who you are asking or trying to influence. Human beings decide emotionally and justify logically. If you have a good personal brand, people are willing to pay you more for your product or service and argue less. 

A brand always begins with your values.

Find out what you stand for

6 key values you should think about: quality, excellence, responsiveness, teamwork, innovation, and leadership. 

When you’re clear about these, you will build a tremendous personal brand by starting with the principle of integrity. 

Reputation matters

When people say that you always fulfill your promises when they do business with you. It is the best reputation you can get to build up a powerful personal brand. The answer to success is to do what you’ve been hired to do and do it now. This expands into every area of your interactions with others.

Remember the rule: Everything counts 

Everything that you do either creates and builds your brand or weakens and destroys your brand. Everything counts.


8 Laws of Branding by Brian Tracy

Practice and master these 8 principles of Branding by Brian Tracy will set you up for success, gain authority and establish a powerful personal brand you deserve:

The law of Specialization

You have to focus your brand on one area of achievement. 

You cannot be all things to everyone: choose to specialize either in your line of work, your product, your company or industry, the media, your community, etc but you have to be focused like a laser beam on one thing.

Ask yourself: How do I make sure that people are able to describe me simply and clearly to others?

The law of Leadership 

You have to be recognized and acknowledged as one of the most knowledgeable respected or skilled people in your field.

Ask yourself: Where do I want to be a leader in my field? 

The law of Personality 

Your brand must be built around your personality in all its aspects including flaws.

Think about, for example, an Australian who wrestles crocodiles. Does it make him stand out?  If you wanted people to describe you in a particular way, what would be the best way?

Ask yourself: What would be the best personality brand for you to have? What would be a good way for people to describe me? 

The law of Distinctiveness 

You have to express your personal brand in a unique way once you have created it.

A woman who sends a thank-you card with a dried flower inside, when you open it, it falls out. That little sort of thing is what makes people remember her for months, and even years after meeting her. Perhaps you will sign your name in a particular way or dress in a particular style. Think about a person who always wears red.

Ask yourself: How can I be distinctive, and stand out from all of my competitors?

The law of Visibility 

Your personal brand must be seen repeatedly and consistently in order to be effective.

When you form a brand and in a way, you’re getting into show business. If you’re not out there talking to people, networking, getting involved, it doesn’t do you any good. Be out there where people can see you all the time. Very often people will hire you, buy from you, recommend you for no other reason, just because they have seen you around a lot. 

Ask yourself: How can I increase my visibility locally or virtually? How can I be all over the place but not desperately excessive? Online and offline.

The law of Utility 

Your behavior behind closed doors must match your public brand.

It’s completely destroying a person’s brand to find out that he or she is mean to people in private. One of the greatest brand claims you can get is that people say that you are always the same on the outside as you are on the inside.

Ask yourself: Am I the same person inside out? Do I act negatively when no one is watching?

The law of Persistence 

Give your personal brand time to grow.

Stick with your brand and ignore fads, trends or changes. Be consistent all the time. 

Ask yourself: What are the key points that I need to always stay consistent even during my bad days?

The law of Goodwill 

The more you are perceived as well-intentioned or embodying valued ideals, the more influential your brand will have.

Have a positive personal brand that people look up to and admire.

Ask yourself: Do I add more values to the people that are in touch with my personal brand? Do I make their life better and improved?


jeremy-bishop-personal-branding-instavanory
Because the first thing people do is check your reputation based on your personal brand. – Brian Tracy

Further advice

Back from the future thinking 

Ask yourself: If three years from now, if they were going to do a study on me and come back with a report on the kind of person I was, the way I treated other people, how people talked about me, my reputation, my position in the hearts and minds of others.

  • What words what I want them to use? 
  • Of all the words that they could use, what would be the one word that will help you more than anything else in your field?
  • It’s really a work of brilliance to pick a word that will be your leading attribute, what word should people use to describe your supporter brand?

The next step is asking yourself: What could I do differently from now on so that people think of me like this all the time?

A brand is a promise you make.

Brian Tracy

This is what you are going to tell people: If you interact with me, involved with me, buy from me, sell with me, go out with me, and so on, etc. this is the kind of person that you will get. This is the kind of person that you will experience.

Is it hard to develop a reputation for always doing what you say you will do, no matter what?

Yes it is, but what difference does it make in your life?

  • People who have a positive personal brand get jobs much easier 
  • They are hired faster. 
  • They are paid more. 
  • They’re promoted faster than people who don’t.

Because the first thing people do is check your reputation based on your personal brand.

Bottom line

If you enjoyed this video and feel it was valuable in teaching you about setting yourself up for success share it with your friends or anyone else who might benefit from this information 

Remember this: Your job is to do your job really well continually think every day how you could be better than you were yesterday.

Ask yourself: When people hear your name what words do you want them to think about? What words do you want them to associate with you?

If you want to change your future take action and take action now.

Brian Tracy

If you enjoyed this article and the video, and feel it was valuable in teaching you about setting yourself up for success subscribe to Brian Tracy’s channel on Youtube to learn more about how to advance your business and achieve greater personal growth.

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