Knowing “why, what, and how” helps transfer your core value into a powerful personal brand promise.
Who will benefit from this article?
Bloggers, vloggers, influencers, digital marketers, coaches, consultants, freelancers, solo/entrepreneurs, employees, etc.
A personal brand promise can work as a solid bio across various social media channels such as LinkedIn, Twitter, Facebook, Instagram, Pinterest, etc. craft one and adjust them based on the functionality of each channel.
Answer these questions:
- Why do you create a personal brand promise?
- What are the qualities of a powerful personal brand promise?
- How do you craft one?
Step 1: Know the Definition
What is a Personal Brand Promise?
A personal brand promise is the words and actions that you make to deliver the quality of potential excellence to your target people.
It’s what those who interact with you, work with you, buy from you, hang out with you, etc. will benefit from you. (Read 8 Laws of Branding by Brian Tracy)
Step 2: Understand the Fundamentals
Why should you create and maintain a Personal Brand promise?
A personal brand promise is a base of excellence, trust, and reputation.
6 Key Qualities to Build and Maintain a Powerful Personal Brand Promise
Know your merits and worth. Make sure you add value to other people’s lives every day.
- What service/product do you think will benefit your people or solve their problems?
- Do you want to improve their situation?
- Do you want to help someone to achieve his / her goals?
Provide assets to your people. Create a strong foundation of core value through persistence and commitments.
- What advantages do people get when interacting, working, buying, involve with you?
- State one benefit that you can contribute immediately. (joyful, fun, convenient, exciting, efficient, reliable, amazing, creative, inspiring, energetic, and others, etc.)
- Are people satisfied using the service/products you offer?
Dedicate time, efforts, and energy to make things happen. Don’t distract from the core value to give benefits to your people. A strong commitment helps you achieve ultimate goals. Never stop doing what you’re doing.
- What are your responsibilities?
- If there’s one thing you want to stick to and make it happen right at this moment, what would it be?
- Imagine you fail or face many obstacles to the point that you want to quit, what will be strong enough to keep you moving forward?
Be persuasive, strong-minded, and remain unchanged. Consistency shows your dedication to excellence and creates personal brand loyalty.
- Do you change your mind quickly?
- Do you quit easily without trying your best?
- What was the longest time that you committed to something in life? If yes, how long was it?
Keep the promise of excellence to provide value and benefits consistently to your people. We can’t build trust overnight. It’s a long-term strategy and requires patience and dedication.
- Do you comfortably trust other people?
- Do people trust you normally?
- Are you true to yourself and be okay with the person that you are? Likability builds trust and interests.
People say good things to their friends, family, and others when they trust your service/product. Words of mouth are still the most powerful marketing tactic until now. It brings out opportunities and excitement.
- Do people have good things to say about you?
- Do you make other people feel good about themselves?
- Do you act with integrity?
Step 3: Craft Your Powerful Personal Brand Promise
Answer these questions below to figure out:
- Why should you people choose your business? State at least 3 reasons.
- Do you provide real-world benefits to your people?
- Can you describe your qualities immediately in 3 words?
- Are you a genuine person?
- What is your core value?
- What is your niche/expertise?
- What sets you apart, that wow factor?
- What do you offer that people can’t find anywhere else, but you?
Step 4: Using a Personal Brand Promise Template
Manipulate this SUCCESs principle (Peter C. Brown, Mark A. McDaniel) to create a successful personal brand promise:
Template A: Basic but Effective
In real life it looks like this:
“I help thought leaders write great books in just 90 days. 300 satisfied clients so far.” – Mindy Gibbins-Klein
I help people to transform their businesses, their careers, and their lives. – John Purkiss
I love helping people to develop a unique Personal Brand. A brand that represents who they are on the inside and expresses itself authentically on the outside. – Malcolm Levene
I teach entrepreneurs how to build their personal brand. – Ana Vatuone
I help individuals and companies make the most of talent. I work as a part of the team. I am a straight shooter who isn’t afraid to have tough conversations. I also believe that people are more capable and valuable than they often give/get credit for. My method marries the sublime with the systematic — allowing for creativity and change with a strong focus on foundation and implementation. – Kristi Daeda
I energize, focus, and align manufacturing organizations, resulting in sustainable acceleration of processes, reduction in waste, and growth of profits. – Kent Blumberg
Template B: Keep it Simple
In real life it looks like this:
“Let’s build job free income.” – Nick Loper
“Do you want more traffic?” – Neil Patel
“Move well, eat well, think well.” – Adam Cobb
“Achieve social media mastery.” – Mari Smith
“Create less content. (It’ll be fine! I promise!)” – Brittany Berger
Template C: Emotional Benefits
- [Name] Name of your business, product, or service
- [Business] Your distinction and the generic term for your type of offering
- [Fact-Based Description] Your unique features or benefits + your customer profile (optional)
- [Emotion-Based Promise] your customers’ emotional outcome
In real life it looks like this:
- Name: JONATHAN PINCAS
- Business: Tapas Lunch Company
- Fact-Based Description: UK-Based importer of Spanish Foods
- Emotion-Based Promise: Viva España! Celebrate the Mediterranean lifestyle without leaving home.
- Descriptive Promise: Jonathan Pincas is a Tapas Lunch Company based in the UK and specializes in importing Spanish Food.
A step by step guide is a great idea to help you understand what needs to be done to create a powerful personal brand promise. Make sure it’s a simple call to action and people understand the benefit of using your service/product just by reading it.
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